Funded by the Gates Foundation and delivered in partnership with Shega Media, this programme used community radio as a trusted channel to promote awareness and adoption of digital financial services among underserved communities. Below-the-line activations complemented broadcast outreach in 15 towns
Radio training, content production, and below-the-line activation coordination. Activities: Worked with 11 community radio stations on DFS content; Produced and broadcast financial literacy programming; Conducted below-the-line activations in 15 towns; Coordinated programme delivery with Shega Media. Key outputs: 11 community radio stations engaged; BTL activations delivered in 15 towns
Every figure is cited from a named source.
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