OMNI Ethiopia designs and implements Communication-for-Development programmes across four interconnected areas — supporting media, communities, and institutions to communicate with purpose and impact.
OMNI Ethiopia works with media institutions, journalists, and community radio stations to strengthen the capacity, standards, and reach of public-interest media in Ethiopia. We design training programmes, produce editorial guides, and support media organisations to produce content that is accurate, inclusive, and locally grounded.
Our media development work covers broadcast, digital, and community platforms — with particular focus on reaching underserved communities and elevating voices that are often excluded from mainstream media.
Training journalists and radio presenters in editorial standards, fact-checking, and responsible reporting
Supporting community radio stations with programming, content strategy, and technical capacity
Producing training handbooks and editorial guides for media practitioners
Building partnerships between media institutions, donors, and civil society organisations
OMNI Ethiopia designs and implements strategic communication campaigns that support public-interest goals — from national health and financial literacy campaigns to peace messaging and anti-disinformation initiatives. We develop messaging frameworks, creative assets, and multi-platform content strategies grounded in audience research.
Our campaigns are built to reach real audiences — not just produce materials. We work closely with implementing partners to ensure messages land with the communities they are designed to serve.
Developing campaign messaging frameworks, content calendars, and creative briefs
Producing multi-platform content across TikTok, Telegram, Facebook, and broadcast
Coordinating influencer engagement and digital amplification for public-interest campaigns
Building brand identities for programmes, initiatives, and partner organisations
OMNI Ethiopia facilitates communication-driven civic and community engagement programmes — bringing together youth, community leaders, and media institutions to build dialogue, strengthen social cohesion, and support peace. We design platforms and processes that enable communities to express, debate, and resolve issues that matter to them.
Our civic engagement work is grounded in the belief that communication is a tool for participation — not just information delivery. We build programmes that create genuine two-way dialogue between citizens, institutions, and decision-makers.
Designing and facilitating structured youth and community dialogue events
Supporting university community radio stations as platforms for civic voice
Running peace messaging campaigns through community radio networks
Connecting community-level conversations to national policy and media coverage
OMNI Ethiopia works to strengthen digital literacy and counter the spread of misinformation, disinformation, and harmful content online. We design educational campaigns, train community influencers, and build partnerships that promote responsible digital communication — especially among young Ethiopians.
In a rapidly digitising information environment, media literacy is increasingly central to civic life. Our digital inclusion programmes help communities navigate the digital information landscape safely and critically.
Training influencers and community leaders to identify and respond to online misinformation
Producing public education content on digital safety, privacy, and responsible sharing
Building partnerships with platforms, fact-checkers, and civil society on content integrity
Running media literacy programmes in universities, community spaces, and online platforms
Whether you're planning a programme, looking for a local implementing partner, or exploring communication strategy — we'd be glad to hear from you.
