The #Gira-Kegn Anti-Misinformation Campaign was a coordinated digital campaign designed to counter online misinformation and harmful content circulating on Ethiopian social media. OMNI Ethiopia trained digital influencers and content creators to identify, challenge, and counter false information, reaching audiences across TikTok, Facebook, and Telegram.
Campaign strategy, influencer training, and digital content coordination. Activities: Designed and led the #Gira-Kegn campaign strategy; Trained social media influencers on misinformation identification and counter-messaging; Deployed campaign content across TikTok, Facebook, and Telegram; Monitored campaign reach and engagement. Key outputs: Campaign delivered across TikTok, Facebook, and Telegram; Digital influencer network trained; Over 5 million users reached.
Every figure is cited from a named source.
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