OMNI Ethiopia’s #Gira-Kegn Anti-Misinformation Campaign reached over 5 million users across TikTok, Facebook, and Telegram, demonstrating the power of digital communication to address misinformation and harmful online content. The campaign trained social media influencers and content creators to identify, challenge, and counter false information circulating in Ethiopian online spaces.
WHAT #GIRA-KEGN MEANS
The name #Gira-Kegn can be understood as a call to look at more than one side of an issue. The campaign encouraged Ethiopians to think critically, verify information, and seek multiple perspectives before sharing content online.
HOW THE CAMPAIGN WORKED
Instead of relying only on top-down messaging, #Gira-Kegn worked through trained digital influencers who could carry counter-misinformation messages credibly to their own audiences. The campaign ran across TikTok, Facebook, and Telegram — platforms where many Ethiopians encounter, discuss, and share information.
WHY IT MATTERS
Online misinformation can harm public safety, social cohesion, and democratic participation. Campaigns like #Gira-Kegn show how thoughtful communication, delivered through trusted voices, can help communities navigate the digital information environment more responsibly. Source: OMNI Ethiopia Organizational Profile