A communication for development organisation working at the intersection of media, public engagement, and social impact in Ethiopia.
OMNI Ethiopia's mission is to reimagine and promote communication as a solution to social, economic, and political challenges. Through our approach — Communication for Peace and Progress (CPP) — we work with media institutions, civic organisations, and communities to ensure communication serves the public interest.
We are passionate about the power of communication to inspire, inform, and transform. We deliver strategic communication for development — campaigns, media programming, civic dialogue, and digital inclusion — with credibility and purpose.
Our vision is to be the leading communication for development partner in Ethiopia — empowering communities through credible, inclusive, and impactful media and communication programmes.
We believe informed citizens and engaged communities are the foundation of peaceful, progressive societies. Every project we deliver moves that vision forward.
We work through a structured four-stage process: Consultation to understand audience and goals, Research to ground messages in evidence, Production to build media and campaign outputs, and Delivery to sustain engagement beyond the campaign.
This approach is applied consistently across all our programmes — from community radio to national campaigns to digital inclusion initiatives.
With over 20 years of personal expertise in media and communication for development across Africa, Begna Simesso established OMNI Ethiopia as a civil society organisation dedicated to public-interest communication. Before founding OMNI Ethiopia, he led media production and communication consultancy work that informed the organisation's approach and partnerships.
He holds two Masters degrees from Great Britain and has worked with leading international organisations including CDC, the US Embassy, and Girl Effect before establishing Omni Ethiopia.
The principles that guide every programme, every campaign, and every partnership Omni Ethiopia undertakes.
We build communication grounded in evidence, accuracy, and honest representation of communities and issues.
We centre the voices of communities — especially those underrepresented in public discourse — in everything we produce.
We measure success by real changes in awareness, behaviour, and public engagement — not just content delivered.
We apply professional standards to every output — from community radio scripts to national campaign strategy.
OMNI Ethiopia is guided by founders, board members, and a multidisciplinary team with experience across media development, strategic communication, civic engagement, digital inclusion, finance, administration, and programme implementation.
OMNI Ethiopia has worked with international funders, development organisations, media institutions, and academic partners across media development, civic engagement, digital inclusion, and development communication.
Connect with Omni Ethiopia to discuss your communication for development needs — campaigns, media programming, civic engagement, or digital inclusion.
