The #Gira-Kegn campaign was an 8-week digital campaign designed to address misinformation, disinformation, and hate speech online in Ethiopia.
The campaign used TikTok, Telegram, and Facebook to share public-interest content, working with selected digital influencers to promote safer, more responsible online engagement.
OMNI supported the campaign through coordination, influencer engagement, training, content planning, brand development, and media amplification.
The work included helping influencers identify and respond to false, misleading, and hateful content, while supporting the production and distribution of campaign messages across major social media platforms.
Every figure is cited from a named source.
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