Portfolio Category: Online Campaigns

Weyra Youth Dialogue is an ongoing programme connecting young Ethiopians to civic processes, public conversation, and participatory engagement. Through structured dialogues, digital outreach, and on-the-ground convenings, the programme creates space for young people to engage directly with questions of policy, community, and the future they want to build.

The initiative recognises that meaningful civic participation depends on young people having both the information and the platforms to engage — and that media and dialogue together…

A multi-town public awareness campaign on digital financial services, delivered through community dialogues, public engagement events, and locally-grounded messaging across Aweday, Ambo, Durame, and Finote Selam.

The campaign was designed to bridge the gap between rapid expansion of mobile money and digital banking services in Ethiopia, and the practical financial literacy needed to use them safely and effectively.

Summary:

The report summarizes the outcomes and achievements of the #Gira-Kegn campaign, which aimed to address misinformation, disinformation, and hate speech online in Ethiopia. The campaign ran for 8 weeks and utilized social media platforms such as TikTok, Telegram, and Facebook. It involved coordinating influencers with large followings and providing them with training on identifying and countering fake and hateful content. The campaign generated 5 million views and 302,000 total interactions, including likes,…