Online Campaigns

Summary:

The report summarizes the outcomes and achievements of the #Gira-Kegn campaign, which aimed to address misinformation, disinformation, and hate speech online in Ethiopia. The campaign ran for 8 weeks and utilized social media platforms such as TikTok, Telegram, and Facebook. It involved coordinating influencers with large followings and providing them with training on identifying and countering fake and hateful content. The campaign generated 5 million views and 302,000 total interactions, including likes,…