Summary:

The report summarizes the outcomes and achievements of the #Gira-Kegn campaign, which aimed to address misinformation, disinformation, and hate speech online in Ethiopia. The campaign ran for 8 weeks and utilized social media platforms such as TikTok, Telegram, and Facebook. It involved coordinating influencers with large followings and providing them with training on identifying and countering fake and hateful content. The campaign generated 5 million views and 302,000 total interactions, including likes, comments, and shares. It also received positive coverage from mainstream media outlets, and some influencers experienced personal growth and opportunities as a result. The report highlights challenges faced, such as social media blockage and delays in procurement, and provides insights into the implementation process. Content creation, influencer selection, brand development, and media amplification were key components of the campaign. The report also includes data analytics on content analysis, reach, and engagement metrics.